The “High 5” Kelurahan project will improve hygiene and sanitation practices at the household and community levels in urban areas in Indonesia with high diarrhoea prevalence. It is managed by the Cipta Cara Padu Foundation (CCP), an Indonesian non-profit focused on improving quality of life through strategic communication for social development focusing on health communication and capacity building. High 5 is funded by USAID.
The project will contribute to the achievement of the national sanitation campaign and citywide sanitation strategies in three cities: Medan, Surabaya and Makassar. “High 5” Kelurahan will benefit about 12,000 households or 48,000 people; 12,000 of whom are children under the age of five. Three main components will be implemented. First, to generate demand for improved water and sanitation facilities in select sites through community mobilization, public-private partnerships and communications campaigns. Second is to increase visibility of urban water and sanitation issues through engaging media. Third is to work to ameliorate inefficiencies and streamline the cities’ solid waste collection systems.
The project team plans to undertake formative and baseline research before the end of 2011 and will roll out communications activities from early 2012.
Note: Nicholas Goodwin is working with the “High 5 Kelurahan” project to develop a case study as part of his PhD project. There is no commercial relationship between Goodwin Collaboration and ”High 5 Kelurahan” project or the CCP Foundation. Abigael Ati of CCP Foundation and Nicholas Goodwin are both members of the International Social Marketing Research Network, hosted by the University of Sydney.