Change agents and social marketing presentation at the World Social Marketing Conference in Toronto

logo-WSMNick presented at the World Social Marketing Conference held in Toronto, Canada. His paper showed how to support social and behaviour change through the use of change agents. It will be useful for those designing and implementing social marketing programs and research. How we select change agents – e.g. peer educators, opinion leaders, community health workers and counsellors – helps determine the effectiveness of a program. While there is evidence to support the use of change agents, there are limitations to current methods to select effective ones. This paper  examined new evidence from the field for a method to help find effective change agents. It will draw on several case studies, including alcohol use in Australia and an Indonesian community based sanitation program.

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One response to “Change agents and social marketing presentation at the World Social Marketing Conference in Toronto

  1. Donald Lockwood

    Good info, thanks for the link to WSMC, I hadn’t heard of it yet.

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