Category Archives: Clients

JHU-led team awarded $108 million USAID Health Communication Capacity Collaborative (HC3)

Posted on 3 Oct 2012 | Leave a comment

(c) Center for Communication Programs, Courtesy of Photoshare

USAID has awarded the Johns Hopkins Bloomberg School of Public Health’s Center for Communication Programs (JHU-CCP) a five-year, $108-million global health communication project to assist developing countries promote healthier behaviours.

The project – called the Health Communication Capacity Collaborative (HC3) – will be led by JHU∙CCP and includes Management Sciences for Health and NetHope as well as specialised communication partners Ogilvy Public Relations, Internews, Population Services International and an array of regional and country partners. It will use state-of-the-art techniques to build the capacity of local organizations to design, implement and evaluate communication projects that make a real difference in the health behaviours of their own communities.

Note: Goodwin Collaboration provided consultancy services as part of the development of the HC3 proposal. 

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Posted in Clients, Goodwin Collaboration, Opportunities, Partners

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New Jala PRT campaign to help address Indonesia’s domestic worker issues

Posted on 1 Oct 2012 | Leave a comment

A new campaign from Jala PRT, the Indonesian National Network for Domestic Workers Advocacy, has focused attention on the issues affecting Indonesian domestic workers when they are employed overseas and in their home country. According to The Jakarta Post, domestic workers account for the largest percentage of total women workers worldwide. Globally, domestic workers have reached more than 100 million people. In Indonesia alone, there are 10.74 million domestic workers. Domestic workers struggle with low wages, poor conditions and violence. There have been several high profile cases of murder and injury to Indonesians working overseas.

The theme for the campaign is “When domestic helpers themselves need help.” and it was developed by Ogilvy on behalf of Jala PRT. It is an advocacy campaign that aims to persuade policy makers, through pressure from the general public, to improve working conditions for domestic workers.

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Asia dominates nominations for Osocio’s Best Campaign of 2011

Posted on 16 Feb 2012 | Leave a comment

Osocio, a blog dedicated to social advertising and non-profit campaigns, has announced their favourite campaigns from over 600 blogposts in 2011. Some of the best from Asia include:

The Girl Store (Project Nanhi Kali, Mahindra Foundation): This site allows you to buy the items girls in India need to be able to access education, and thus avoid an early marriage or being sold into slavery. The online shop was recently complemented by the opening of a pop-up shop in New York.

A Helmet or a Coffin: this video is from the Asia Injury Prevention (AIP) Foundation, an NGO with offices in Hanoi, Ho Chi Minh City, Bangkok and Phnom Penh and is produced by Ogilvy Vietnam. AIP Foundation and partners have developed a 3-year public information campaign targeting child helmet use. Children comprise 40% of traffic fatalities and often do not wear helmets due to misinformation about the safety of helmets for children. The Vietnamese government issued Decree 34 in 2010 requiring children over the age of 6 to wear helmets, however only 30% of Vietnamese children wear them.

‘Pass it on when you’re done with it’ is a campaign from the Sri Lanka Eye Donation Society to encourage a new generation of eye donors. To date the Sri Lanka Eye Donation Society has gifted over 100,000 corneas to restore the sight of the blind in Sri Lanka and 62 other countries.

What Will You Wear For Your Last Act? The Last Outfit project is from the Lien Foundation in partnership with The Straits Times. The Last Outfit seeks to remove the taboo of death and encourage people to view life and death differently. It is part of the Foundation’s Life Before Death initiative and reflects an increasing focus on elder care in Asia.

Adrian Steps Forward is a campaign from one of Asia’s longest running HIV/AIDS NGOs, Action for AIDS and was produced by Ogilvy & Mather Singapore. According to AFA, the campaign aims to reduce stigma and discrimination and increase the acceptance of persons living with HIV (PLHIV). It features popular local celebrities Xiang Yun, Adrian Pang, and community opinion leaders A.B Shaik and Royston Tan. The campaign features a call to action to join AFA in lending and voicing support for PLHIVs in Singapore.

The Isang Litrong Liwanag (“a litre of light”) campaign is part of a sustainable lighting project implemented by MyShelter Foundation in the Philippines using a design from students from the Massachusetts Institute of Technology (MIT)

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Boy racers in New Zealand care too

Posted on 7 Feb 2012 | Leave a comment

Every year Ogilvy publishes a collection of its best public relations, advertising, activation, digital, design, outdoor, media, film, print and promotion and other work from its vast network of communications agencies. This year’s collection, as judged by Ogilvy’s Worldwide Creative Council, features an activation project from Waitakere City Council (Auckland) in New Zealand, ‘Boy Racers‘, designed to improve road safety among boy racers – young drivers of modified production cars. The approach to this campaign, which uses a fake car advertisement to attract boy racers, is based on the idea that messages delivered by a stranger who shares your values can be very effective.

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Indonesia’s Asia Pulp & Paper: are plantation forests beautiful?

Posted on 15 Jul 2011 | 1 Comment

Asia Pulp & Paper has released a new video entitled ‘Reforestation’ as part of its ongoing efforts to win the hearts and minds of the Indonesian and international community. With Indonesia the third largest emitter of greenhouse gases, APP is probably the poster child for the conflict around the profound challenges facing the international community in dealing with climate change. This video shows the conflict still has a long way to go.

 APP is part of the Sinar Mas Group which employs more than 150,000 people and has a combined pulp, paper, and packaging capacity of over 7 million tons per year which it sells in 65 countries. It does this from around 700,000 hectares of plantations, sprinkled in and around Indonesia’s national parks, degraded forests and major population centres.

Leading the charge against APP is Greenpeace, which has lambasted the video, describing it as “a lesson in how to make a bad company seem downright satanic.” This latest video is indeed a poor effort to communicate the very complex and controversial issues surrounding forestry, carbon and economic growth. It fails to inspire and appears to describe plantations as reforestation of natural forest.

The most interesting development is APP’s partnership with Carbon Conservation, a carbon trade broker. Carbon Conservation is led by entrepreneur, Dorjee Sun, who produced the acclaimed film, The Burning Season, which follows Sun’s mission to save Indonesia’s forests. Sun just might be able to achieve what many have failed to do – help APP move into this era of a decarbonised economy and make Indonesia’s plantation forests beautiful.

Disclosure: Asia Pulp & Paper is a former client of Nicholas Goodwin.

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Goodwin Collaboration finds a new home

Posted on 8 Jun 2011 | Comments Off

Welcome to our bright and shiny new home. Here we will keep you updated on our work in community development, social marketing and international relations. We will also cover our partners, other work we find interesting and issues we think are worth following. Please have a look around and let us know what you think.

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Posted in Clients, Events, Goodwin Collaboration, Ideas, Opportunities, Partners