launched a healthy habits campaign as part of Galli Galli Sim Sim (GGSS), the Indian co-production of Sesame Street. The GGSS Mobile Community Viewing (MCV) program trains local change agents to provide health information to slum neighbourhoods. They use a repurposed, GGSS-branded vegetable cart carrying a TV set and a DVD player showing segments on health and nutrition, followed by distribution of educational materials to children and caregivers. This slum roadshow also features activities such as mask-making and theatre. An evaluation of the program notes that exposure to the GGSS’s MCV is associated with increases in children’s knowledge of sources of milk (calcium), healthy foods, and steps of handwashing – as well as with caregivers’ knowledge of vegetables. This shows the importance of a mix of methods to reach the intended audience, based on how and where they seek health information.
The Sesame Workshop in India has
Launched in 2006, Galli Galli Sim Sim (GGSS) is a broad-based, multimedia educational initiative for young Indian children modeled on Sesame Street, the US-based Sesame Workshop’s entertainment-education series for preschoolers. Created through a partnership between Sesame Workshop and Turner India, in creative collaboration with Miditech Pvt. Ltd., the television series aims to promote joyful learning of basic life skills – be they cognitive, social, emotional, or physical – for India’s children, and to raise awareness about the importance of early childhood development and education.
Posted in Ideas, Resources
Tagged child, education, edutainment, entertainment, health, India, nutrition, safety, sanitation, USAID
India is experiencing an unprecedented national outcry on the issue of violence against women, following the brutal rape and bashing of a woman and her husband. To address this issue, a group of men have taken to the streets…wearing skirts. The stunt was conceived by two friends, Samarpita Samaddar and Adithya Mallya, after they heard a statement by Alwar BJP MLA Banwari Lal Singhal calling for a ban on girls wearing short skirts to school.
As Samarpita said on the Facebook event page: “Why does wearing a skirt make a difference? It’s a satirical take on the issue to draw attention to the absurd idea that what a woman wears invites sexual assault. Wear that skirt as a symbol of your support to a woman’s right to wear what she wants, be who she is, exercise her rights, and be safe in her city. Nothing shows more solidarity with women than breaking barriers and boundaries of “his” and hers”. The stunt was covered widely in both traditional and social media, both in India and internationally. Creative approaches to a social issue are especially important when there is intense competition for attention.
The One Billion Rising movement is coming to Indonesia and planning events around Valentine’s Day to support women’s rights. One Billion Rising was founded to address the reality that as many as one in three women (one billion people) will be raped, beaten or face violence during their lifetime. In Indonesia, according to the National Commission on Violence against Women, the number of reported cases of rape, domestic violence and other forms of brutality against women reached 119,107 in 2012, although the actual number of cases is thought to be much higher.
The original Valentine’s Day was co-opted by activists and shortened to V-Day, in reference to the word ‘vagina’, frowned upon by many as taboo. Now as Feb. 14 approaches, the V in Valentine is taking on renewed significance as people around the world join together to voice their concerns about violence against women. Indonesia will join with 189 other countries to take part in One Billion Rising, an event to increase awareness of these problems.
The One Billion Rising movement is inviting women and the people who love them to walk out of their homes, schools, and jobs to dance in support of bringing an end to violence against women. People from all over Jakarta are practicing for a flash mob dance at the Monas (National Monument) Park. This campaign shows that participation in socially sensitive issues can be encouraged by making it a fun and social, reducing the barriers and promoting the benefits of taking action.
Legend” is one of the best out there. Youth drink-driving is one of the largest causes of death and injuries on New Zealand roads. Each year, young drivers cause nearly half of all alcohol-related road crashes. Young drinking drivers make up over 40% of all drink-driving crashes involve drunk drivers under the age of 24 years. In all fatal or serious injury-related crashes in 2008-2010, 82% of the drinking drivers in those crashes are male.
The New Zealand Transport Agency’s drink-driving campaign “
According to the NZTA, these boys are not bad people. They’re good guys who make bad choices. They don’t set out to drive drunk, they just don’t plan ahead. But while the consequences of driving drunk are well-known, it’s also widely believed that if you drive drunk, it’s likely you’ll get away with it. This campaign aims to encourage people to take some responsibility and speak up when someone is about to drive drunk. We want them to have the guts to speak up and say something without feeling like they’ve killed the mood.
The goal of this campaign is to acknowledge the feelings a young man might have around speaking up when a friend is going to drive drunk. Thinking you might ‘look bad’ in a social situation is what occupies most people. “Legend” helps break through this barrier and the use of humour is key to its success.